Our Work

We worked with Bleacher Report and Perry Ellis to build an interactive fan experience that included both an on-site activation at BR’s event at NBA All-Star weekend in Chicago, and an accompanying digital campaign.

We produced all of the digital assets and handled all marketing efforts for the rollout and theatrical premiere of this critically acclaimed documentary that features Udonis Haslem among other NBA notables.

Idea People was tasked with developing BurgerFi's first ever US Hispanic digital campaign, which featured limited time offers and partnerships with local spanish radio/podcast talent.

We were tapped by Perry Ellis again when they partnered with Bleacher Report and a selection of NBA players to create a “day in the life” style content series highlighting the players wearing their favorite Perry Ellis products in everyday settings while exploring more of their background stories.